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← The playable one

Things I built, and why they are like that.

Design, front end, back end, automation and the models where they earn their place. Everything here was built after I left the agency. The years before that were agency work - it stays there, and it is not mine to publish - so this index starts in February and all of it is my own.

Pieces
8
In daily use
3
Beliefs
5
Decisions
36
Tools
22

On the models. 1 of these has no model in it at all. 4 use one for a single bounded job inside a system I designed around it. 3 are products where the model is the point. Every piece says which, because the interesting question was never whether a model was involved - it is whether the thing around it was any good.

The work8 pieces · 5 beliefsA portfolio that refu…IdentityFitpacerWebsitesSOCIALROAST.EXEWebsitesContent StudioIntelligencePerformance UpgradeAutomationEvara NovaIdentityEvaraAutomationThe outreach mailboxAutomation

Eight products, and the lines are the decisions that turned up in more than one of them. Open one.

Work - Eva Jereb